Airtel New Advertising Campaign A Critical Analysis Marketing Essay

Airtel New Advertising Campaign A Critical Analysis Marketing Essay The main inquiry we experience in the investigation of publicizing and brand advancements as understudies is the reason promoting? Is it extremely significant? All things considered, what amount of job does advancement have as influence of the 4Ps in understanding a definitive showcasing goals of the brand or the organization? The new promotion battle of Airtel gives an entrancing case that encourages us in considering these inquiries with every one of their criticalities. Foundation Airtel is an Indian global telecom specialist co-op with nearness across 19 nations. In India it is one of the most presumed brands. Outside India, it is known as Zain in Africa and Warid in Bangladesh. Having reformed the telecom business in the a long time since its origin, Airtel chose to reposition the brand with another logo, jingle and promotions in order to have a uniform nearness around the world. The thought behind the new situating was to mean Airtels venture towards the new universe of digitization. It needed to make its quality felt in the 3 G, online life and versatile based web based business space and interface with the new age clients. Henceforth a London based advertisement organization thought of the new logo with letter an in lowercase, with Airtel composed underneath it in lowercase. In the expressions of Sanjay Kapoor, the CEO of Bharti Airtel, The new logo is present day ,energetic , neighborly and connotes Airtels promise to contact its investors and buyers , t he letters in the lowercase is an image of its lowliness . New logo Old Logo http://www.afaqs.com/all/news/pictures/news_story_grfx/2010/28828_2.jpg http://www.afaqs.com/all/news/pictures/news_story_grfx/2010/28828_1.jpg The Launch The new logo is matched with the slogan Dil jo chahe pass laye again strengthening Airtels responsibility to the clients. The new look was advanced through all the promoting channels, for example, TV, print, open air and computerized crusades. While trying to cause the clients to relate to the new look, Airtel even propelled a battle where the clients needed to name the new logo of Airtel .To reemphasize the new look of the Airtel ,A.R Rehman was roped in to create a new jingle for Airtel . The story so far looked great .With the large names, for example, JWT, Madison Media Plus, Digitas and Web chutneyâ working behind the battle, one could have been guaranteed of the achievement of the crusade. The Backlash What occurred next shocked everybody. Web based life space and papers the same were buzzing with the negative analysis of the new look and crusade. Online life discussions about the rebranding exercise In a review led by brand screen examination the conclusion of tweets, the outcomes demonstrated that Almostâ 62%â of the discussions about the new Airtel logo were negative  Facebook conversations and LinkedIn conversations the Position group broke down, 3 unmistakable subjects around the responses developed: Approximatelyâ 15% of the discussions were immediate comparisonsâ of the new Airtel logo to the Videocon and Vodafone logos Approximatelyâ 10%â of the discussions recommended that Airtel ought to have put cash in improving their client support and system accessibility An extremely little minorityâ (1%) required a reestablishment of the old logoâ or a new upgrade work out (Source: http://blogs.position2.com/airtel-brand-redo internet based life reaction) Fans even went to the degree of contrasting the logo and Videocon Vodafone logo Snap to extend: Logo Comparisons Created by a fan Essential Research So as to get a direct record of the client response the Airtels new publicizing effort I talked with some kindred B school understudies who have done their specialization in showcasing. Given beneath are extracts of a portion of the meetings Sayan Majumder: I dont interface with new brand personality of Airtel .I had increasingly enthusiastic connection with the past one. The facts demonstrate that an organization has to know to develop yet there was no requirement for Airtel to rebrand itself. It could have concentrated on giving more on consumer loyalty Sakyabrata Dutta: Airtel visual intrigue has gone for a hurl .In an endeavor to engage a worldwide crowd the promotion has lost its nearby flavor Sandeep Somisetty: The new advancement techniques of Airtel are certainly an intentional endeavor to interface with the youthful 3G crowd. The emphasis on innovation as the hidden subject of its promotions certainly fortifies the brand as an innovation smart one. Be that as it may, I don't know how much this exceptional brand repositioning will convert into improved top-line development for the organization. From my little information on the telecom part, the greater part of the wellsprings of income lie in the undiscovered rustic market. It is elusive them associate with this new urban, cosmopolitan symbol of the brand. The Learning Despite the underlying negative notions ,buyers have now begun to interface with new brand personality and may in the end come to like it .But whatever might be the conclusive outcomes for Airtel ,this battle will consistently be associated with the complain it made and a hardly any exercises a publicizing proficient can learn. Clients own the image for them its a lifestyle and any adjustment in the brand suggestion ought to be finished thinking about client; in any case the millions spend on publicizing simply go down the channel. Such a disaster can even influence the deals of the organization. In one occurrence a sales rep was sad that the retailers were ridiculing the new product of the Airtel. Notice frames a necessary piece of the promoting of a brand. It is a way to arrive at the purchasers and ought to be planned remembering the last showcasing goal to be accomplished. At long last, publicists ought to discover that If it aint broke, dont fix it. The Airtel brand itself was work through long stretches of gigantic difficult work model execution. It isn't clear what provoked this difference in situating, might be the ongoing telecom inconveniences went about as impetuses. In any case, confirmations recommend that whatever be the thought process, it was not fruitful. The brand directors of Airtel might be compelled to take an exercise like those at Coca-Cola who broadly presented the New Coke in 1985 in light of Pepsi needed to take it back after tremendous customer backfire.

Davos: the World Economic Forum Essay

Davos is a town situated on the Landwasser River, in the Swiss Alps, between the Plessur and Albula Range in Switzerland. At 1,560 meters, it is the most noteworthy city in Europe. From the center of the eighteenth century, Davos turned into a well known goal for the weak in light of the fact that the atmosphere in the high valley was demonstrated amazing by specialists and suggested for lung sickness patients. Arthur Conan Doyle composed an article about skiing in Davos in 1899. In the mid 90s, Davos got renowned worldwide for facilitating the World Economic Forum (WEF), a yearly gathering of worldwide political and business elites (regularly alluded to just as Davos) and the home of one of Switzerland’s greatest ski resorts. Association is characterized as â€Å"an free worldwide association focused on improving the condition of the world by connecting with business, political, scholarly and different pioneers of society to shape worldwide, local and industry motivation. (World Economic Forum, 2012) These gatherings unite CEOs from the 1000 part organizations just as chose government officials, delegates from the scholarly community, NGOs, strict pioneers and the media. Around 2200 members assemble for the five-day occasion and go to somewhere in the range of 220 meetings. The conversations center around key issues of worldwide concern, (for example, global clashes, destitution and ecological issues) and potential arrangements. In around 500 writers from on the web, print, radio and TV participate, and are outfitted with access to the entirety of the meetings, some of which are additionally webcast. (Davos, 2011) The association additionally gathers somewhere in the range of six to eight local gatherings every year in areas, for example, Latin America and East Asia, just as two further yearly gatherings in China and the United Arab Emirates. Next to gatherings, the establishment delivers a progression of research reports and connects with its individuals in area explicit activities. The Forum was established in 1971 by Klaus Schwab, a German-conceived business educator at the University of Geneva, who is at present an Executive Chairman of WEF. Initially named the â€Å"European Management Forum†, it changed its name to the World Economic Forum in 1987 and tried to widen its vision further to incorporate giving a stage to settling global clashes. (Davos, 2012) In the mid year of 1971, Schwab welcomed 444 administrators from Western European firms to the principal European Management Symposium held in the Davos Congress Center under the support of the European Commission and European mechanical affiliations, where Schwab looked to acquaint European firms with American administration rehearses. He at that point established the WEF as a non-benefit association situated in Geneva and attracted European business pioneers to Davos for the yearly gatherings every January. (Davos, 2012)

Mihaly Csikszentmihalyi Biography

Mihaly Csikszentmihalyi Biography History and Biographies Print Mihaly Csikszentmihalyi Biography Early Life, Career, and Contributions to Psychology By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on May 09, 2018 Ehirsh / Wikimedia Commons / Public Domain More in Psychology History and Biographies Psychotherapy Basics Student Resources Theories Phobias Emotions Sleep and Dreaming Even without success, creative persons find joy in a job well done. Learning for its own sake is rewarding. â€" Mihaly Csikszentmihalyi from Creativity: Flow and the Psychology of Discovery Invention, 1996. What Csikszentmihalyi Is Best Known For Mihaly Csikszentmihalyi is a psychologist who created the concept of flow. He is particularly known for flow psychology and positive psychology. Csikszentmihalyis Early Life Mihaly Csikszentmihalyi (pronounced me-HIGH chick-sent-me-HIGH-ee) was born in Fiume, Italy, now Rijeka, Croatia, on September 29, 1934. Growing up, he was fluent in Hungarian, Italian and German. During World War II, he spent time in an Italian prison camp where he discovered chess. He found playing chess to be an excellent way to divert his attention away from what was happening around him, something he believes helped him fare better than many others. At age 16, he traveled to Switzerland where he had the opportunity to listen to Carl Jung speak. The experience had an influence on him. He later explained, As a child in the war Id seen something drastically wrong with how adultsâ€"the grown-ups I trustedâ€"organized their thinking. I was trying to find a better system to order my life. Jung seemed to be trying to cope with some of the more positive aspects of human experience. After studying books by Jung and Freud, Csikszentmihalyi decided to immigrate to America at the age of 22 in order to study psychology. He attended the University of Chicago where he earned his B.A. in 1960 and his Ph.D. in 1965. In 1969, he returned to the University of Chicago as a professor where he continued to work until 2000. Csikszentmihalyis Career Csikszentmihalyi is best-known for his theory of flow, which he outlined in his seminal 1990 book Flow: The Psychology of Optimal Experience. According to Csikszentmihalyi, people are happy when they are in a state of flow, a type of intrinsic motivation that involves being fully focused on the situation or task. He describes flow as being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and youre using your skills to the utmost. Contributions to Psychology Mihaly Csikszentmihalyis theory of flow has influenced people in a wide range of fields. Former U.S. President Bill Clinton and former British Prime Minister Tony Blair were reportedly influenced by his book Flow: The Psychology of Optimal Experience. Jimmy Johnson, former coach of the Dallas Cowboys, utilized Csikszentmihalyis ideas to prepare for the 1993 Super Bowl. Csikszentmihalyis ideas have also influenced people in business, government, education and the arts. Selected Publications by Mihaly Csikszentmihalyi Csikszentmihalyi is a prolific writer, having published more than 120 articles and book chapters on a wide variety of topics in psychology. His research and writings on happiness and creativity have also played an important part of the growing interest positive psychology. Here are a select few: Csikszentmihalyi, M. (1975). Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, San Francisco: Jossey-Bass.Csikszentmihalyi, M. and Csikszentmihalyi, I. S., eds. (1988). Optimal Experience: Psychological studies of flow in consciousness, Cambridge: Cambridge University Press.Csikszentmihalyi, M. (1990). Flow: The Psychology of Optimal Experience. New York: Harper and Row.Csikszentmihalyi, M. (1996). Creativity: Flow and the Psychology of Discovery and Invention. New York: Harper Perennial.Csikszentmihalyi, M. (1998). Finding Flow: The Psychology of Engagement With Everyday Life. Basic Books.Gardner, H., Csikszentmihalyi, M., and Damon, W. (2002). Good Business: Leadership, Flow, and the Making of Meaning. Basic Books.

World War II

The Problem Of Social Security - 1534 Words

Social Security Benefits The Problem Social Security Faces: The concept of the â€Å"graying of America† is becoming a more pressing issue as the baby boomer population is coming of age to retire. Between years 2000 to 2010, the number of Americans aged 65 and older increased a staggering 15.1 percent (35 million to 40.3 million) (Karger 2014, pg. 202). Demographics suggest that by 2050, the number of this age group will increase to 88.5 million (Karger 2014, pg. 22). Not only is this population growing, but people are living longer. The larger issue is having enough money to provide people benefits to sustain a decent quality of life. Assistance and Limits associated with this program: Social Security is a system in which people must insure†¦show more content†¦The benefit will be reduced by one-half of one percent for each month a person decides to collect Social Security benefits before their full retirement age. It is also possible to continue to work and simultaneously receive retirement benefits. Benefits will not be reduced in the month a person reaches full retirement age. However, benefits must be reduced if earnings exceed certain limits for the months before full retirement age is reached (Social Security Administration 2016, pg. 5). Funding and Distribution: Each worker in the United States pays taxes into Social Security. This money is used presently for those who have already retired, disabled, survivors of workers who have died, and dependents of those who received benefits (Social Security Administration 2016, pg. 7). The money that a person pays in taxes is not put into a personal trust fund. The government uses the taxes a worker pays to give benefits who are the current recipients. Any â€Å"leftovers† go to the general Social Security trust fund, but not a personal account with a specific name on it (Social Security Administration 2016, pg. 7). To visualize subsidies for retired workers, below the figure shows a hypothetical benefits breakdown for workers retiring at age 65 in 1982 (Social Security Administration 2016, pg. 8). Type of Worker Monthly Benefits Benefit-Contribution Ratio Annuity Based on Contribution Subsidy Subsidy as Percentage of Monthly Benefits Single male, maximumShow MoreRelatedSocial Security : A Social Problem3610 Words   |  15 PagesThe social security deficit is one that consumes the economy in the greatest way possible, whether man is aware of it or not. Social Security is an insurance plan the working class earns their beneficial coverage due to their work hours and tax paying on their earnings. The program is for the disabled and for those who can longer work due to health issues, or because of the retirement age that is required to have reached and some have met. To solve the social security dilemma some of the actionsRead MoreThe Problem With Social Security Trust Fund865 Words   |  4 PagesThe problem with Social Security trust fund is that at the present time there is more credit in the trust fund than is required for payment of Social Security benefits. â€Å"By 2027 revenue coming into the trust fund will fall below the level of being paid out, and by 2040 the trust fund will be depleted (Quadagno, 201 4).†Meaning there will be not enough money from payroll taxes to pay all the benefits that are promised to citizens. This puts everyone who is going to enter retirement in jeopardy. EvenRead MoreSocial Media Has Cause The Security Problem855 Words   |  4 Pagescollege students will build the close relationship with their teachers and more enhancing their engagement with study through using the social media, using social media still exist some unsafely problem to the student. 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Introduction The study conducted by Savage (2007) describes when international students arrive in the United States, students are challenged by the many issues: language, academics and they have to adjust to many things like living, making communication, cultures, weather, transportation because they vary from one region to another region (Savage, 2007)Read MoreSocial Security : A Federal Insurance Program1507 Words   |  7 Pages Social Security Argumentation Essay Social security is a federal insurance program that provides benefits to retired people and those who are unemployed or disabled. Social security is, in other words, earned benefit with dedicated funding from payroll contributions paid by workers and their employers, known as the FICA tax. Generally, to be covered a worker must have worked for long enough; recently enough, and earned enough to have sufficient FICA credits, typically about 10 years. 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To get an understanding of the current and future situation of social security it’s important to understand what social security is, when it was created, why it was created, and also how it has performed since it was created. After getting an understanding of social security I will thenRead MoreThe Economical Issues With Social Security1700 Words   |  7 PagesUnderstanding the Economical Issues With Social Security and How to Fix Them The original intention for creating social security was to act as a safety net for retirees, but as time past, there seems to be a great deal of economic issues relating to the program. Social Security was created to help benefit retired workers, spouse and children of deceased workers, as well as workers who have become disabled before retirement. This insurance program provides retirees with a steady income once theyRead MoreSocial Security and Medicare Will Hang by a Thread764 Words   |  3 PagesPeople receiving Social Security and Medicare need to prepare for drastic changes. Social Security and Medicare in unity has been around since 1965. President Lyndon B. Johnson decided to help the elderly pay for expensive medical necessities from doctor visits to medicine. President Johnson knew that elderly individuals would have less income and pay more for medical necessities than younger individuals. He made Social Security and Medicare a number one priority during his presidency, not knowingRead MoreThe Social Security System Is The Most Successful Government Social Insurance Program1346 Words   |  6 PagesThe Social Security system is perhaps the most successful government social insurance program in the nation s history; and began with the Social Security Act in 1935. Social Security is a needed federal system that encourages income stability to millions of people across the United States. This is accomplished by giving a stable flow of income to replenish lost wages that occur as a result of disability, retirement, or death of a family member. There are about 59 million people in the U.S. that

Scramble for Kenya Free Essays

Imperialism is defined as one country’s domination of the political, economic, and social life of another country. In Africa in the nineteenth and twentieth centuries, imperialism was present and growing. The main countries involved in the imperialism in Africa were the French, German, and Britain. We will write a custom essay sample on Scramble for Kenya or any similar topic only for you Order Now All of these countries were in a constant struggle to become the most powerful, to have the most riches, and control over high abundances of the natural resources in Africa. One region in particular being that of present day Kenya was desirable to the British. Although Britain’s reason’s to imperialize Kenya were selfish and harmful, in the long run Britain helped Kenya progress. On a quest to find natural resources in Kenya the Portuguese were among the first European settlers along the coast of Kenya. Up until the 19th century, very little was known about Kenya’s land beyond the coast until the arrival of the British who came and colonized Kenya. Kenya was under the control of British between the 19th century and mid 20th century. In the early 1800s, European powers began rushing to get a hold of unclaimed territories within areas of interest in Africa. Zanzibar and the interior of Eastern Africa caught the attention of both Germany and Britain. To avoid conflict, in 1886, Germany and Britain signed a treaty in which they agreed upon what lands they would pursue. Germany would take the coast of present day Tanzania and Britain had access to the area where Kenya and Uganda lie. 1 Britain was also interested in other areas in Southern Africa; however, the British were hesitant in accepting full responsibility for the region they had access to. The result was Britain allowing a commercial company, the Imperial British East Africa Company (IBEAC), the right to administer and develop the eastern territory. The IBEAC was responsible for the land stretching from the eastern coast of Africa to Uganda all the way to the northwestern part to Lake Victoria. 2 The British settlers were particularly attracted to Kenya’s fertile highlands. Britain’s main interest in Kenya was not to control the local people, but to build a railway that would connect Uganda and Zanzibar, to the Indian Ocean. The railway was important for strategic and economic reasons. It was to be the main link that would connect Lake Victoria and Uganda. Uganda became a source of interest since the source of the Nile river was thought to be there. The construction of the railway led to immigration of people from India who were imported to work on the railway. In order to maintain control over the Kenyans, the British limited their education to practical skills for working on farms. The colonial government forced Kenyans to work. In 1901, the British imposed tax payments in every area that they controlled. In order to make room for the incoming British, indigenous agricultural peoples such as the Kikuyu and the Kampa were removed form their land and relocated. No longer allowed to farm on their own land, many Kenyans were forced to work for Europeans growing cash-crops. Wages for these workers were very low. Laws were also put in place by the colonial government that allowed employees to be fine or imprisoned if employers were not pleased with their work. It was these crimes, among other abuses, which gave rise to independence movements in Kenya which eventually liberated the country from the British. Discrimination, imposition of taxes, forced labor, and confiscated land caused friction between Kenyans and the colonial government. 4 The friction led to eventual resistance by Kenyans against the British rule. Rebellious groups were formed one of them being the Mau Mau. The Mau Mau was a rebellion group formed to oppose British rule from 1890 until 1960. They worked on plans to force the British to leave. The loss of European life is very little. The main victims of Mau Mau violence are other Kikuyu who refuse to support the cause. Among the Mau Mau themselves as many as 11,000 died in encounters with British forces. In 1929 one of the nationalist leaders, Jomo Kenyatta, was sent to England to negotiate on behalf of the Kikuyu community by presenting their concerns to the British government. In October 1952, there was a sudden outbreak of sabotage and assassination in Kenya. Kikuyu terrorists and their ritual oaths of loyalty to their secret organization reflect the customs of Jomo Kenyatta’s political group, the Kikuyu Central Association. The colonial government reacted immediately, declaring a state of emergency and arresting Jomo Kenyatta. Kenyatta was charged for planning the Mau Mau uprising, he was sentenced in March 1953 to seven years’ imprisonment. Jomo Kenyatta was still in detention as of 1960, but his colleagues elected him president of their newly formed political party, the Kenya African National Union. Kenyatta is finally released by the British in 1961. 5 In elections in May 1963, Kenya African National Union won the majority of the seats. Independence of Kenya was achieved in December 1963, with Kenyatta as prime minister. A year later, under a new constitution, Kenya becomes a republic. In 1964, Kenyatta was elected president. British imperialism changed Kenyan society in a number of ways. Large numbers of new peoples from different cultures took up residence in Kenya bringing in new ideas, missionaries brought about changes in religion, and land and labor practices changed. In addition to spreading their religion, missionaries also influenced and changed Kenyan culture in other ways. They established European style churches, schools, and hospitals which would have an ongoing impact upon the Kenyan people7. he cultural changes Kenya has undergone during the British imperialism has helped Kenya progress as a whole. How to cite Scramble for Kenya, Essay examples

The Hospital Window Essays (1185 words) - James Dickey, Elevator

The Hospital Window The death of a loved one can put unimaginable stress on the loved ones of the deceased. This stress can make one's life chaotic and unpleasant for long periods of time if the mourners do not understand the death. James Dickey, who believes, "poetry is the center of the creative wheel," wrote the poem, "The Hospital Window". The relationship between mourners and death becomes apparent in this "simple 54-line poem . . . about a parent's dying as a transformative experience, and the possibility that love conquers fear." The poem takes place on a city street adjacent to a large hospital. In "The Hospital Window", Dickey uses images which represent life and death to demonstrate that the death of a loved one can make one enter a surrealistic state, in which everyday occurrences appear to be heavenly; however, if one can overcome the death by understanding it, he can then return to a peaceful life. In the beginning of the poem, the images which distinguish life and death show that the speaker perceives normal events as spiritual after leaving his father's hospital room. Dickey's persona enters this state when he is on the hospital elevator. As the elevator brings him down to ground level, he remembers his father lying in his room above "in a blue light."(3) According to Gertrude Jobes, the color blue represents heaven and God. Therefore, its shining down on the speaker's father represents God's presence with his father. For any other observer, the light is obviously "shed by a tinted window,"(4) but the speaker's state of mind leads him to believe that the light shines from heaven. Once outside, the speaker turns to face the hospital. As he turns, he sees that "[each] window possesses the sun / As though it burned there on a wick."(13) To Jobes, the sun represents life. A candle wick burns for only a certain period of time, and then dies out. Therefore, the speaker believes that the reflection of the sun in the windows is actually his father's life. When the speaker reaches out to the sun, and "[waves], like a man catching fire,"(15) he tries to grab his father's life back. At that moment, the glare from the sun reflects in a certain way, making "all the deep-dyed windowpanes flash."(16) This flash, in the speaker's mind, is God reaching out for the father's soul. Also, the flash mocks the speaker's attempts at grabbing his father's life from the grips of death. Furthermore, the speaker visualizes God's presence by "all the white rooms / [turning] the color of Heaven."(18) To the speaker, the heavenly white color of the rooms represents purity and innocence, as described in Jobes, while others see merely white rooms. As the speaker studies the windows, he sees that all reflect "flames"(21), or the candles of the living still burning. It is then he realizes that his father's window is different. It reflects "the bright, erased blankness of nothing."(23) The flickering light visible in all of the other rooms is not visible in his father's room because he is dead. Once the speaker realizes his father is dead, he can start to overcome the death. In the middle of the poem, images representing life and death show how the speaker overcomes his father's death. After experiencing the madness of death, the speaker transitions from not believing in the death to realizing that his father is leaving him. First, the speaker realizes that his father's body remains in his room "[in] the shape of his death still living"(25). Death still living represents the father's dead body, with the soul still alive within. This thought causes a madness within the speaker because he realizes that his father's soul, oreverything he was, may remain within the corpse forever. Eventually, his father's soul "lifts [its] arms out of stillness at last"(31), causing the speaker to realize that his father's soul is leaving the body. The speaker "[turns] as blue as a soul / As the moment when I was born"(33-34) from the realization that his father will live on with him forever. This realization holds true because his father gave him life, so therefore his father will live on in his life. Additionally, the speaker

Workforce Diversity

Organization Culture/Workforce Diversity Abstract Different organizations are defined by the unique characteristics displayed by their workforce. Developing unique behavior enables workers to share responsibilities and attain a strong bond that helps the company to realize its corporate goals. This paper will analyze organizational culture and workforce diversity and evaluate their contribution towards organizational success.Advertising We will write a custom essay sample on Organization Culture/Workforce Diversity specifically for you for only $16.05 $11/page Learn More Organization Culture Organization culture is defined as a unique and different way of thinking and behaving that is demonstrated by workers from the same organization. It is a characteristic pattern that is distinctive and recognizable, one that enhances the operations carried out in a particular organization (Moffat, McLean, 2010). For an organization to develop its unique culture, there must be shared understanding between the w orkers. The shared understanding is derived from the executives, who encourage joint operations. Through the shared understanding, organizations are able to perform better. The coordination that is created within organization’s workforce increases productivity and encourages workers to focus on organizational objectives. In the development of an organizational culture, workers must be given an opportunity to express their views, present proposals and engage in debates that are all geared towards realizing the organization’s goals. When the workers are given the freedom of expression, they develop a coordinated and shared understanding, which is unique for all organizations. Organizational culture can also be defined as an invisible web that enhances decision-making, and employees’ behavior and thinking (Schein, 2010). The routine and common practices seen in every organization is the culture that is sometimes taken for granted. In the development of these unique characteristics, there must be agreements between the executives and the junior members on how to proceed. The culture is not forced into the employees, but rather, it is nurtured and slowly developed to perfection. The nurturing process allows the employees to fully understand their responsibilities and develop shared interests for enhanced coordination (Moffat, McLean, 2010). Some of the tools that can be used by organizations to enhance culture are the social networking sites. The main objective of a culture is bringing together employees’ behaviors and ways of thinking to one common and shared characteristic that is geared towards achieving the company’s goals. Communication is the key to realizing this objective and social networking sites provide a good framework on which workers can communicate, give their views and consent on certain issues in the company (Tan, Lee, Chiu, 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The possibility of communication and sharing ideas increases the commonality among employees and shapes up a shared way of thinking (Moffat, McLean, 2010). Conversations within an organization are the most effective ways of ensuring that ideas and interests are shared. Without proper communication, employees would be disintegrated and this would lead to varying behaviors and thinking. The leaders must make the most sensitive decisions for a company. However, through the social networking sites, ideas can be generated from the rest of the workers and help in establishing the best decision for the company. These tools are effective in developing the ‘both-and’ strategy that allows for contained debate from all the employees within an organization. Ambiguity can cause the company to collapse. However, all the information concerning the company that is in circulation can be verified through social netw orking sites. Through conversations and communication, any ambiguity detected in an organization can be discussed and this can lead to new possibilities (Schein, 2010). The social networking sites are frameworks on which corporate members and employees can meet and discuss the issues affecting the company. In addition, the tool can be used to come up with development ideas from the workforce despite the fact that the executive management has to approve them. Shared interests and understanding shape up organizations and enhance communication between workers and executives. While this feature goes undetected in many organizations, it is present through common behaviors and unique characteristics (Tan, Lee, Chiu, 2008). All organizations have their unique characteristics and any new employee is expected to study and be connected with the existing culture for shared understanding to exist. New employees can learn about the existing culture by observing, or following the conversations i n the social networking sites. The expectations from the organization are defined in the sites and they assist in determining the best strategy to be adopted by the company. The management has to set up effective communication channels that are to be used by the workers in developing a unique culture (Moffat, McLean, 2010).Advertising We will write a custom essay sample on Organization Culture/Workforce Diversity specifically for you for only $16.05 $11/page Learn More While social networking sites are some of the best communication channels, other ways may be considered provided they enhance dialogue and allow all workers to express their views. With increased freedom and opportunities to contribute to organizational matters, a culture is formed that streamlines all employees’ thoughts and behaviors towards realizing corporate goals. Productivity is increased when the workers and the organization develop common interests. Development of opportuniti es by the managers increases the efforts from the workforce and ensures that corporate objectives are prioritized. Workplace Diversity The concept of workplace diversity can be defined as the existing differences between workers in an organization. It is a wider definition of the employees in an organization in terms of gender, race, age and ethnic background. In addition, it also encompasses personal behavior, cognitive styles and experiences among others. In workforce diversity, there are various benefits and challenges present. One of the benefits is increased adaptability in the workforce (Herring, 2009). Employees with different characteristics will provide different solutions to the problems within an organization. For a company to be successful, the employees must have the potential to embrace diversity. Since employees possess different and unique characteristics, they provide the required skills and experiences that are required to realize corporate goals. The other benefit is the availability of many viewpoints to a problem. In a company with same employees, the viewpoints and ideas for solving corporate problems are limited. However, in a diverse workforce, there are different ideas and viewpoints that help in reducing the problems in an organization. Efficiency and effective execution of requirements is realized only amid a diverse workforce. This is due to the potential held by each of the workers, which helps them utilize their unique traits to the company’s benefit. Each employee acts as a representation of a larger group and hence offers his/her best (Kundu, 2003). A young worker would want to prove that young employees are competent and perfect, while an old worker would like to prove that experience brings about perfection. Through such competition, an organization increases its output.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A diverse workforce also ensures that there is a broader service range. In a multi-cultured workforce, offering services on a global basis becomes an easy task. Barriers to communication and other issues are dealt with by the diversity present within the organization. With a diverse workforce, a company can allocate specific employees to specific tasks depending on the nature of the job and customers’ expectations. A company can exploit languages, cultural understanding and experiences possessed by members of its workforce (Kundu, 2003). This helps in ensuring that there is equal representation and improving service delivery. There are various challenges that are associated with a diverse workforce. One of the challenges is communication (Herring, 2009). The diverse workforce may bring about cultural, language and perceptual barriers that may hinder effective communication. Whether intentional or unintentional, employees may develop certain perceptions about certain factions and hence limit openness and coordination. Without proper coordination, the company may reduce productivity and record losses. The other challenge in workforce diversity is that some of the workers may be resistant to change. When joining a new company, employees must be willing to change and adapt to the culture and expectations of the company. However, people from different regions may bring into the company different beliefs that may compromise its organizational culture. Workers with different beliefs may fail to change and comply with the organizational expectations. Bringing along experiences and strategies and sticking to them, even when they are not workable, are some of the common characteristics of a diverse workforce (Corinne, DiTomaso, 2004). The other challenge of workforce diversity is experienced in the implementation of policies to cater for it. All the employees must feel appreciated and represented in the best way possible by the company. The company must ensure t hat all its policies are fair and just and that there is no discrimination and prejudice against any employee (Herring, 2009). The implementation process is very tricky as it can compromise certain values hitherto held by the company. In addition, it may favor some employees at the expense of others. To prevent the challenges from affecting an organization, the management should frequently assess their diversity process to determine whether there is need for change. Assessment allows the management to determine all possible challenges at an earlier stage so that solutions can be easily developed. Training of the workforce should also be prioritized to prevent some workers from resisting change. The training is meant to help the workers learn about the existing culture and the expectations of the company and its customers. Workforce diversity is therefore beneficial to a company, but can also affect the operations if not properly handled. The workers should work together with the man agement to ensure that all challenges are addressed and that corporate goals are not compromised. References Schein, E. H. (2010). Organizational Culture and Leadership (4th ed.). San Francisco, CA: Jossey-Bass. Moffat, A., McLean, A. (2010). Merger as conversation. Leadership Organization Development Journal, 31(6), 534-550. Kundu, S. C. (2003). Workforce diversity status: a study of employees’ reactions. Industrial Management Data Systems, 103(4), 215 – 226. Herring, C. (2009). Does Diversity Pay? Race, Gender, and the Business Case for Diversity. American Sociological Review, 74(2), 208-224. Corinne, P., DiTomaso, N. (2004). Workforce Diversity: Why, When, And How. Research in the Sociology of Work, 14, 1-14.

Teaching Reading Comprehension to Dyslexic Students

Teaching Reading Comprehension to Dyslexic Students Reading comprehension is frequently very difficult for students with dyslexia. They are challenged by word recognition; they may forget a word even though they have seen it several times. They may spend so much time and effort in sounding words out, they lose the meaning of the text or they may need to read a passage over and over to fully understand what is being said. An in-depth report, completed by the National Reading Panel in 2000, provides a look at how teachers can best teach students reading comprehension. This skill is considered essential, not only in learning to read but also in lifelong learning. The panel held regional public hearings with teachers, parents, and students to help form an understanding of what was required in making sure students had a solid foundation of reading skills. Reading comprehension was listed as one of the five most important skills in developing reading. According to the panel, there were three specific themes within reading comprehension that were discussed: Vocabulary InstructionText Comprehension InstructionTeacher Preparation and Comprehension Strategies Instruction Vocabulary Instruction Teaching vocabulary increases reading comprehension. The more words a student knows, the easier it is to understand what is being read. Students must also be able to decode unfamiliar words, that is, they must be able to derive the meaning of the word through knowledge or similar words or through the surrounding text or speech. For example, a student can better understand the word truck if they first understand the word car or a student can guess what the word truck means by looking at the rest of the sentence, such as The farmer loaded hay in the back of his truck and drove away. The student can assume that the truck is something you drive, thereby being like a car, but is bigger since it can hold hay. The panel found that using a variety of methods to teach vocabulary worked better than simple vocabulary lessons. Some of the successful methods included:Using computer and technology to aid in vocabulary instruction Repetitive exposure to wordsLearning vocabulary words prior to reading textIndirect learning of vocabulary, for example, using vocabulary words in a number of different contextsLearning vocabulary in both written text and oral speech Teachers should not rely on a single method of teaching vocabulary but instead should combine different methods to create interactive and multi-faceted vocabulary lessons that are age-appropriate for the students. Text Comprehension Instruction Text comprehension, or understanding what the printed words mean as a whole rather than understanding individual words, is the basis of reading comprehension. The panel found that comprehension is enhanced when readers actively relate the ideas represented in print to their own knowledge and experiences and construct mental representations in memory. Further, it was found that when cognitive strategies were used during reading, comprehension increased. Some of the specific reading comprehension strategies that were found to be effective are: Teaching students to monitor their understanding of the material as they readHaving students practice reading comprehension skills as a groupUsing pictures and graphics to represent the material being learnedAnswering questions about the materialCreating questions about the materialDetermining the structure of the storySummarizing the material As with vocabulary instruction, it was found that using a combination of reading comprehension strategies and making lessons multisensory was more effective than using a single strategy. In addition, understanding that strategies may change depending on what is being read was important. For example, reading science text may require a different strategy than reading a story. Students who are able to experiment with different strategies better equipped to determine which strategy will work for their current assignment. Teacher Preparation and Comprehension Strategies Instruction In order to teach reading comprehension, the teacher must, of course, be knowledgeable of all of the components of reading comprehension. Specifically, teachers should receive training in explaining the strategies to students, modeling thinking processes, encouraging students to be curious about what they are reading, keeping students interested and creating interactive reading instruction. There are two main approaches to teaching reading comprehension strategies: Direct Explanation: Using this approach, the teacher explains the reasoning and mental processes used to make text meaningful. Teachers can explain that reading and understanding text is a problem-solving exercise. For example, when summarizing what has been read, a student can play the part of a detective, looking for important information in the text. Transaction Strategy Instruction: This approach also uses direct explanations of the strategies used in reading comprehension but includes class and group discussions on the material in order to develop a deeper understanding of the material. Source Teaching Children to Read: An Evidence-Based Assessment of the Scientific Research Literature on Reading and Its Implications for Reading Instruction, 2000, National Reading Panel, National Institutes of Health, U.S. Government

The United Nations and international order Essay

The United Nations and international order - Essay Example From the research it can be comprehended that when the Great powers came together in the immediate aftermath of the Second World War, the prevailing issues that obviated the need to form the United Nation were limited to those factors that characterized oppressive powers in Germany, Japan and Italy. Thus international order was perceived in an entirely different way than it is perceived today. Moreover, the founding fathers were embattled having just endured a major war and wanted to take advantage of the failures attributed to the League of Nations in that it had not been able to prevent a Second World War. The resolution was perceived as cooperation among the international community. However, the veto powers and the virtual autonomy of the five permanent members to the United Nation illustrate that the United Nation has been far from cooperative in coping with the prevention, management and cessation of breaches of the peace. Be that as it may, since the establishing of the United Nation the world has not suffered through a world war. It can therefore be argued that maintaining the world peace may not require international cooperation as called for by the United Nation. However, having regard to the proxy wars in the Middle East, the Gulf Wars and many other conflicts and humanitarian crimes, the effectiveness of the United Nation in maintaining international order, peace and security is seriously in doubt... Similarly, the UN decided on promoting peace and security via a framework that consisted of an â€Å"international organization† as opposed to the League of Nation’s framework of a global government.4 Thus the UN set out to consciously distance itself from the failed League of Nations. Setting the general tone of equality among the international community, Article 2(1) of the UN Charter 1945 specifically states that the UN was â€Å"based on sovereign equality of all of its Members†.5 The UK and the USSR were opposed to the UN becoming involved in anything outside of political and security issues. Even so, it was determined that the UN could not be effective without the authority to delve into the underlying root causes of armed conflict such as the economic, social and ideological factors the create tensions among and within states.6 In this regard, the UN’s mandate in maintaining international order would be somewhat expansive. It would not merely limit the scope of its authority to actual conflict, but would take on a much broader role in the international order. Early Challenges to the UN’s International Order Agenda The Allies of the Second World War were for all intents and purposes the founding fathers of the UN. Collectively, the Allies were the world’s Great Powers, having successfully defeated fascism and the Nazi powers. Thus the Great Powers assumed a pivotal role in the UN’s peacekeeping mandate that was designed to maintain and regulate international order. At the time, the main powers with the authority to negotiate peace and order were vested in the US and the USSR. The prevailing belief was that world peace and security was not possible unless the Great Powers cooperated and coordinated efforts to prevent and punish â€Å"aggression†. 7

Evolution-Different Perspectives Essay Example | Topics and Well Written Essays - 1500 words

Evolution-Different Perspectives - Essay Example Darwin’s understanding of the universe shook the foundations on which the then understanding of human ethics and morals rested. This paper shall seek to analyze the main points of this debate and the different perspectives that have been employed to understand it. The paper shall also seek to analyze the problems that are posed by alternative theories regarding creation, especially that of divine creation. Darwin’s understanding of the universe and its creation was a very scientific one. It entailed a very rational view of the scientific world. He held the process of natural selection to be responsible for evolution. The phrase ‘survival of the fittest’ which has today been adopted by many corporate gurus for motivational speeches, is one that Darwin employed to explain the process by which certain traits are eliminated from the gene pool of a certain species. This, according to him, was also the reason behind the extinction of certain species from the face of the earth. Traits that would make members of a species able to survive the hardships that they had to face in life were the ones that would survive. This can be seen in the case of animals. If a certain animal has a certain favorable trait, it is more likely to find a mate that would lead to procreation. This would lead to this trait being transferred to the next generation. If favorable traits are weakened over generations, then the gene pool of the entire species would be weakened. This would increase the chances of the species to get extinct. Adaptation to a certain environment, according to Darwin was the only way in which species could survive. To take an example from the animal world, giraffes with long necks have survived. Earlier explanations to this theory included ones that attributed the length to straining of the necks to reach higher leaves. This, however, is not true and the elimination of genes that cause shorter necks from the gene pool is now considered to be th e real cause. Amongst human beings, a person with a high intelligence is likely to find a mate with a high intelligence. This would increase the chances of the next generation being one that has a high intelligence. This process would continue and this would increase the chances of a certain gene surviving in the gene pool of the human species (Darwin, 1995). Many condemned Darwin’s theories and the condemnation continues to this day. The main reason for this was the opposition to his ideas by religious groups, especially Christian groups. According to Christianity, the world was created by God in six days, after which he rested for the seventh day. This theory of divine creation where humans appeared on the scene immediately, and not through a scientific process of evolution, stood refuted by the theory of Darwin. Moreover, the theory of natural selection and the adage ‘survival of the fittest’ made existence on the earth similar to a race. In the Victorian era, people were unable to adjust to these theories since their existences were based, overtly, on codes of morality that were Christian. Even oppressive and exploitative economic systems like colonialism needed to be justified according to Christian theories. In this context, Darwin’s interventions made people think of a world where the sinner would not be punished and the good would not be

three :: essays research papers

The Macquire Pocket Dictionary states that the word â€Å"revolution† is â€Å"a complete or marked change in something†, this is exactly what happened during the Chinese Communist Party’s rise to power and ousting of the Guomindang. The CCP overthrew the GMD and took over control. One of the main reasons the CCP won was because they had the Peasants on their side. During the GMD rule, the Chinese peasants were poor and slow at their work. When the CCP formed, they offered to help the peasants with their crops and farm, this gained the trust of the peasants and they joined the CCP. The communists said that in their rule, everyone would be equal and that everyone was on the same level of society. The CCP managed to get the peasants to fight with them in their army to overthrow the Guomindang. The loyalty the leader of the CCP had to the people is shown in this quote, â€Å"The people, and the people alone, are the motive force in the making of world history.† There were many quotes just like this one and they gained the peasants trust even more. The CCP, were a small minority that favored the peasants of China. They wanted to give the Chinese peasants more power and more rights, instead of being overlooked the peasants actually mattered to the CCP, as shown in this quote, â€Å"people, and the people alone, are the motive force in the making of world history.† This is why the Red Army that eventually rose to crush the GMD was mainly made up of peasants. The CCP did not believe that one person should own all the wealth or own all the land; they believed that everyone should have the same opportunity. This was a total contrast to the GMD and its policies, and this is why the CCP appealed so widely to the common worker, they promised immediate changes. The GMD favored the rich population of China, this only made up around 5% of the total two billion.

Chinese Attitudes Toward Nature, Time, Good and Evil Essay

As for the attitude of Chinese people toward nature, it is undisputed that it is marked by a strong feeling of harmony, for example, oneness of nature and man. According to Dong Zhongshu, who was the most important philosopher of the Western Han, Heaven had its will and purpose. It was Heaven that made the sun, the moon, and the stars move, the four seasons change, and all animals and plants grow and die. Heaven was kindhearted, so it made things produce one another; Heaven was also severe, so it made things overcome one another. Moreover, Heaven created a ruler to rule over the people. This meant that Heaven wanted the people to be ruled. When a ruler did something wrong, Heaven would be angry and would give the ruler warnings by causing strange natural phenomena to happen, such as eclipses, earthquakes, floods and droughts. This theory——the interaction between Heaven and man——had a clear purpose. On the one hand, it was intended to show that the ruler’s position and power were given to him by Heaven, and should not be questioned; on the other hand, the ruler should be virtuous and benevolent, and govern well, so as not to incur Heaven’s anger. Dong had a well-known saying: â€Å"The Way is great because it originates in Heaven. Heaven does not change; nor does the Way. † I would like to explain the idea clearly by an example. That is Feng Shui. Feng Shui (also known as â€Å"geomancy†) is an ancient Chinese system of aesthetics believed to use the laws of both Heaven (astronomy) and Earth (geography) to help one improve life by receiving positive qi. Maybe many people think it is superstition, but I consider it can reflect the pursuit of harmonious life of Chinese people. There are four purposes in Feng Shui, seeking the harmony of human body; the harmony between people and people; the harmony between people and society; the harmony between people and nature. Let me give a small example about placing a bed. The bed shall be slightly higher than the knee and not near the door. And it shall face to the south and back to the north in order to adjust duxhlt, the aorta and large veins direction of the blood circulatory system, so that people can fall a sleep easily, and have a high quality sleep. The bed can’t facet the west, because the rotation of the earth is from east to west, making the blood rush toward the head, and people can’t sleep soundly. Beam presses which mean air conditioners hang above the pillow, or the lights suspend above the bed, bring about oppression, and cause adverse effect of body and mind. Mirrors can’t face the bed, if not people may be startled easily in midnight, and can’t be peace. It really can express the attitude toward nature, uniting of heaven and humanity. As for the attitude of Chinese people toward time, three features will be mentioned about. The first is round- type time outlook. In the oriental world, farming is the major way of carrying out material and exchanging goods dominates all the economic life of the whole society. This pastoral civilization treats human and the nature as interrelated and interacted,the world as an integer organically linked. So in oriental society the round-type time outlook is that nature and human is integrate. This kind of time outlook holds the view that time is like a circle and all the things in the world return to its origina1 state after a cycle of time, for example, the alternation of day and night, the come and go of the four seasons,the turning of the twelve months, the increase of the age and the growing of plants. This kind of time view makes the Orientals handle the time at their disposal and do things at ease. For instance, when a teacher has not finished an important point in his class,he can prolong his class. At the Chinese wedding feast, few people will come at the time which is written on the invitation card. Moreover, Chinese use time very casually and intangibly. Chinese prefer to say some uncertain words 1ike â€Å"at once†, â€Å"sometimes†, â€Å"a short while†, which a1ways confuse the westerners. Chinese students who are studying English tend to misuse the tense when communicate with foreigners. In a word, Chinese don’t have clear differentiation concept of time. The second is polychromic time system. Polychromic time system means people are very casual in using time. In other words, being punctual is important, but not strict. Polychromic time system is the heritage of traditional agricultural society. People are used to do severa1 different things at the same time and do things emphasizing prime time. Chinese think that everything in the world develops with the cycling of time, so people catch the time that is ripe for acting, which means each step of our action is determined temporarily by our surroundings. So action is poorly planned by Chinese. In some occasions, people can do many things in the same time. A Chinese salesman can check out with the first customer on the one hand,and show the goods to a second one on the other hand, even greet a third One at the same time. However, westerners can hardly accomplish them and also can not accept them. The third is past time orientation. Time orientation is a relatively stable factor in cultural difference. It is connected to the historical background of the. Generally speaking, people who have too heavy tradition, look up to history and past, so their time orientation is past-oriented. Chinese belong to past-oriented. People show great respect to the past. The past experience and 1esson are important reference for today’s success and failure. Chinese show respect to ancestors and teachers. They like to say things by referencing to the old books and stories. That is why Chinese call teachers â€Å"lao shi†. â€Å"lao† means old. People attach importance to age and experience, because they are symbols of power and wisdom, so words like â€Å"lao† and â€Å"da† always mean respect in Chinese. As for the attitude of Chinese people toward good and evil, perhaps the most extreme view of goodness is found in the Buddhist tradition. Buddhism maintains that we are born pure and are closest to what is called â€Å"loving kindness† when we enter this world. Hence, people are good, and our culture is what makes us evil. The view of goodness is also found in Confucianism. Meng Zi made the original goodness of human nature the keynote to his system. To him, the virtue of humanity together with the accompanying virtues of righteousness, rites and wisdom arises from the inner springs of the human heart. These four cardinal virtues come in their seed form—the â€Å"four beginnings†, as the feeling of compassion, shame, modesty, and of the distinction between right and wrong. Such feelings are universal among mankind and they come as naturally ad taste for food, and sight for beauty. This, Meng Zi argued, can be seen in the fact that a child naturally loves his parents and that a man will instinctively experience a feeling into a well. Therefore, human nature is originally good, and will be good if it is guided by its innate feelings, just as water is inclined to flow downward. In contrast to the concept of the goodness of human nature advocated by Meng Zi, Xun Zi declared that human nature is originally evil because human desires inevitably lead to greed and strife if left untrained. Believing that goodness can only be acquired, Xun Zi stressed the value of education and environment. To him it is environment and authority that make the man, and it is obedience of the precepts of the sage-kings that produces the goodness that is in him. In the end, however, not only is the life of virtue a possibility but even sage-hood is within reach. Therefore, Xun Zi said, â€Å"Every man on the street can become like the sage-king Yu†, a perfect orthodox Confucian note. What mentioned about are viewpoints from the ancients. Nowadays Chinese attitudes toward good and evil are very wide and vague, not like Christianity which has a â€Å"ten commandments†, making the general public even those without much cultural literacy has some certain standards, ruling what can do and can not do, their attitudes toward good and evil are absolutely clear. But to Chinese, nothing must been done and nothing can not be done. The boundary between good and evil is obscure, in some condition something is good but in other condition it may be bad. To Chinese the boundary is always about degree, whether it is excessive or not. For example, talking between Chinese friends sometimes contains abusive language, but it doesn’t mean they hate each other, most of time, it is just joking. That behavior is not really evil, but if it is overdone, it will be. Chinese People’s attitude toward nature, time, good and evil have been formed gradually, and they are relatively stable in a long time, but they are not without changes. The better living conditions, the development of the economy, the improvement of the society and the increase of the interaction of people from different cu1tural backgrounds will undoubtedly have subtle effects on their views, although it is also a long process. What I talking about is some basic attitude of Chinese, it will help foreigner to understand Chinese better, but not always apply to every Chinese at every time.

Psychological Aspects Of Sexually Abused Women And The...

Introduction The topic of this article will focus on psychological aspects of sexually abused women and the trauma recovery and empowerment. Sexual abuse can be well defined as sexual assaults and sexual exploitation of the individual, which include the following: Rape, Incest, Molestation and Voyeurism. An assortment of 15 empirical studies will compare and contrast their findings of psychological sexual abuse and trauma recovery. Individuals that are victims of sexual abuse can undergo many issues for the victim to inflict upon. Despite the fact that sexual abuse does mark males, women are at a higher rate to be sexually abused. In fact, one out of three females is a victim of sexual abuse (SA) or sexual violence (SV). 13% of women and 6% of men have reported they experienced sexual cohesion in their lifetime (Sexual Violence, 2014). Sexual abuse not merely leaves a victim with lengthily problems but also a lifetime of psychological difficulties when treatment is not sought after. Research furt her suggests that certain characteristics of the abusive experience father-daughter incest, physical force and level of sexual activity tend to be associated with a more negative long-term outcome in women (Coffey, 1996). Sexual abuse may stint from early childhood that has continued to surface in adulthood or a specific incident that occurred in adulthood. Either way the psychological aspect of abuse can be a vast amount of emotional and mental disorders. For example, theShow MoreRelatedFamily Violence : A Social And Public Health Issue Essay2311 Words   |  10 Pagesthat accept violent behaviour without consequences to the perpetrators (World Health Organisation, 2016). Domestic violence is a widely prevalent problem in Australia which affects one in five Victorian women and one in fifteen Victorian men (Department of Health Human Services, 2015). 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